I saw a great infographic on AdWeek the other day with some really interesting analytics on how dads use social media and how brands interact with them. Personally. I really don’t care for brands to reach out when I present a question to the internet, I assume they will always present their brand in the best possible light even if it isn’t the best fit for me. That said, I have had some EXCELLENT customer service over Twitter and Facebook. Dell handled a repair and replacement claim almost 100% through Twitter DM and I’ve never been happier (ended up sending out a brand new laptop for my wife and because they no longer carried that model they sent one with a retail of $1000 more… I’m still stunned).
The other thing that stood out to me was the parenting advice given/received and it’s impact on the dads surveyed. I see the constant advice thrown at my wife on how to raise our kids but rarely feel it myself. If I get any advice it’s usually from older women and quite often in a tone assuming I know nothing about being a parent. We get a lot less of it now that our clan has grown but I can confidently say my wife received more than I did. I think it may be more a sign of the “hands off” approach most men take when it comes to personal lives; we don’t wamt to pry because we don’t want to have someone else pry. On the flip side its so rare that we ever ask for advice as it may be a sign that we don’t have it all together. News flash: You don’t.
This is another call for community. We need it. I don’t care if you’ve been a dad for a day or for 40 years, you don’t have it all together and you NEED other men around you for support. No more lone wolves, guys.